Happy Holidays and What's Next for Us

Happy Holidays and What's Next for Us

Hello, it’s Jasmine here. Writing this at midnight on the 23rd of December at the stunning foothills of the Sandia Mountains in New Mexico.

2019 was a year of contrasts: periods of frenetic energy followed by restorative lulls. A year of building, of rebuilding, of taking risks, and of stillness.

As a label entirely designed and made in New York City, there is always a heightened state of activity and expected productivity, which makes being able to be here one of the most exciting things ever. The other side of that is, well, the pressure of newness is no stranger to an independent design label.

But, as I’m learning, sometimes you say so much more by doing less.

France | Jasmine Chong

This past year, in all its highs and lows, was an adventure in every sense of the word. We may not have shown a new Collection at New York Fashion Week, but we found ourselves in parts of the world we had previously only dreamed of.

We signed a new lease on an intimate atelier on the edge of New York’s Garment District. More pieces than ever before found their way to your closets. And, most rewarding of all, we met with so many of our existing and new family of clients.

I know there’s a lot out there, and it’s a privilege that you’ve chosen to find beauty in this little New York label.

Atelier | Jasmine Chong

There's so much that we cannot wait to share. But I’m most excited to say this: it’s in the moments of quiet that I’ve been able to find the silhouettes, the colours, and the words to build the story of the next Collection, which will show in New York Fashion Week in February 2020.

I hope you love it as much as I do.

I’m spending the last two weeks of this decade with my family who flew in from Indonesia, taking in nature, surrounded with love.

Have the happiest Christmas and holiday season. Thank you for following me on this journey, and for your continued support. 2020 is going to be special. See you there.


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